How the programme takes shape
The format follows the retail environment and the shopper’s available time. Clear product communication and an easy next action help connect the interaction to purchase.
Services / Retail & shopper marketing
Retail activation & shopper marketing
Retail activation, product sampling and shopper engagement at stores, malls and other moments close to purchase.
Create a reason to stop, try and choose.
Consumer brands introducing a product, explaining a proposition or connecting product trial with an available purchase route.
What we deliver
- Shopper journey and trial mechanics
- Retail displays and merchandising communication
- Promoter-led product education and demonstrations
- Tracking of agreed trial, participation or sales measures
Experience behind the approach
Tata Salt’s Table to Home programme linked restaurant trial with a QR-enabled purchase route.
Relevant team experience
All work ↗
What should your audience experience?
Let’s start with your brand, your markets and your brief.